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Social Casinos – The Future of Online Gambling?

Social CasinosIf you’re an Australian who enjoys gambling but worries about the potential risks, you may want to consider social casinos. These platforms offer a different experience than traditional online casinos, emphasising socialising, fun, and entertainment over winning big. In this article, we’ll explore the potential of these casinos for the future of online gambling, discuss the different types available, and provide tips for players interested in playing at social casinos.

What are Social Casinos?

Social casinos are online platforms that offer casino-style games such as slots, poker, blackjack, and roulette, but with a social twist. Unlike traditional online casinos, where players gamble with real money, these casinos use virtual currency or tokens with no cash value. Players can buy virtual currency with real money but can’t cash it out. The focus of social casinos is on entertainment and socialising rather than on winning money.

Types of Social Casinos

There are different types of social casinos, each with advantages and disadvantages. Here are some of the most common types:

  1. Standalone Casinos: These independent platforms offer social casino games. They may have unique games and features and offer in-app purchases for virtual currency.
  2. Casino-Branded Casinos: Some traditional casinos have launched social casinos to promote their brand and attract new customers. These social casinos may offer exclusive games and promotions to players.
  3. Social Casino Games within Social Networks: Social networks like Facebook and Twitter have also jumped on the social casino bandwagon. They offer free-to-play casino games to keep users engaged and entertained.


Several advantages offered over traditional online casinos:

  1. They are less risky: Since players don’t gamble with real money, they don’t risk losing their savings or going into debt. This makes these type of casinos a safer option for those who want to enjoy the thrill of gambling without financial risk.
  2. They are more social: They are designed to be played with friends or other players, adding socialisation to the experience. This can make the games more enjoyable and entertaining.
  3. They are more affordable: These casinos offer virtual currency that can be purchased with real money, but the cost is usually much lower than gambling. This makes these types of casinos a more affordable option for those who want to play casino games without breaking the bank.


Social casinos also have some disadvantages that should be considered:

  1. They can be addictive: Although social casinos don’t involve real money, some players may still develop addictive behaviour. The thrill of winning and the social interaction can be just as addictive as gambling with real money.
  2. They can be less rewarding: Since players can’t cash out their virtual currency, the rewards of playing at social casinos are less tangible than at traditional online casinos. This can make the experience less satisfying for some players.
  3. They can be less regulated: This type of casino is not subject to the same regulations as traditional online casinos, meaning players may have different levels of protection and security.

Tips for Playing at Social Casinos

If you’re interested in playing at social casinos, here are some tips to help you get started:

  1. Choose a reputable platform: Look for well-established social casinos with a good reputation for fairness and security. Check online reviews and ratings to see what other players say about the platform.
  2. Set a budget: Even though you’re not gambling with real money, it’s still a good idea to set a budget for your virtual currency purchases. This will help you avoid overspending and developing addictive behaviour

Take advantage of promotions: These casinos often offer promotions and bonuses, such as free virtual currency or special events. Take advantage of these opportunities to maximise your enjoyment of the games.

Play with friends: These types of casinos are designed to be social, so try playing with friends or other players. This will make the experience more enjoyable and help you avoid developing addictive behaviour by having others around to provide a sense of accountability.

Practice responsible gambling: Even though you’re not gambling with real money, it’s still important to practice responsible gambling. This means limiting your playing time, virtual currency purchases, and taking breaks when needed.

Seek help if needed: If you feel that you may be developing addictive behaviour or are struggling with gambling, seek help. Resources available, such as gambling helplines and support groups, can provide assistance and guidance.

Social CasinosThe Impact of Social Casinos on the Gambling Industry

Social casinos have significantly impacted the gambling industry, both positively and negatively. On the positive side, this kind of casino has introduced a new audience to gambling. Many people who would not have otherwise tried casino games are now playing them on these casinos, which has helped to grow the industry. Additionally, these types of casinos have helped to reduce the stigma associated with gambling by emphasising the social and entertainment aspects of the games rather than the potential for financial gain.

On the negative side, these kind of casinos are a gateway to real-money gambling. As a result, some players may become addicted to the thrill of playing casino games and seek out traditional online or land-based casinos to continue their gambling activity. Additionally, these types of casinos may contribute to the normalisation of gambling behaviour, which can lead to more people developing addictive behaviour.

Mitigating the Risks

To mitigate the potential risks associated with social casinos, it’s essential for both players and platform providers to take responsibility. For players, this means being aware of the potential for addictive behaviour and avoiding it, such as setting limits on playing time and virtual currency purchases. For platform providers, this means implementing responsible gaming policies, such as age verification, limits on virtual currency purchases, and providing resources for players struggling with gambling.


Social casinos offer a unique and entertaining way to enjoy casino-style games without the risks associated with traditional online casinos. However, it’s important to remember that even though you’re not gambling with real money, the potential for addictive behaviour still exists. By choosing reputable platforms, setting budgets and limits, and practising responsible gambling, players can enjoy the social and entertainment aspects of these casinos without risking their financial and mental health. As these casinos continue to grow in popularity, players, platform providers, and regulators need to work together to ensure that they remain a safe and enjoyable form of online entertainment.

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